Cookie Policy

Last Updated: 15 May 2025  ·  Effective Date: 15 May 2025

This page explains in plain language how cookies are used on the Yuet Wah website. We have kept our use of cookies modest and purposeful — only what is needed to make the site work well and to understand, in general terms, how visitors find us.

1. What Are Cookies?

Cookies are small text files that a website places on your device when you visit. They are widely used to help websites work as expected, to remember your preferences, and to give website owners a sense of how many people are visiting and which pages are most helpful.

Cookies do not give us access to your device, and they contain no personal information about you unless you have provided it to us separately through a form on this site.

2. How We Use Cookies

We use cookies for three purposes: to operate the site correctly, to understand general visitor behaviour, and to measure the effectiveness of any online promotion we run. We do not use cookies to build personal profiles or to track individuals across other websites.

The first time you visit, a small notice invites you to accept or decline non-essential cookies. You may change this choice at any time — details are in Section 5 below.

3. Types of Cookies We Use

The table below describes each category of cookie used on this site:

Essential

Strictly Necessary Cookies

These cookies are needed for the website to function. Without them, the cookie consent notice could not record your choice, and certain page features would not work correctly.

Can they be disabled? No — they are set automatically when you visit and are not optional. They store no personally identifiable information.

Retention: Session (removed when you close your browser) or up to 12 months for preference storage.

Examples: Cookie consent preference, session token.

Analytics

Performance and Analytics Cookies

These cookies help us understand, in aggregate and anonymous terms, how visitors arrive at our site and which pages they find most useful. We use this information to improve the site over time.

Service used: Google Analytics 4. Data collected is anonymised (IP addresses are truncated) and governed by Google's privacy policy.

Can they be disabled? Yes — if you decline analytics cookies when the notice appears, or at any time using your browser settings.

Retention: Up to 24 months on Google's servers; the cookie on your device lasts up to 2 years.

Examples: _ga, _ga_XXXXXXXX (Google Analytics identifiers).

Marketing

Marketing and Measurement Cookies

If we run a campaign to help people find Yuet Wah, these cookies help us understand whether that outreach was effective — for instance, whether someone arrived at our site having seen an advertisement. We do not use this information to retarget individuals.

Services used: Meta Pixel (Facebook/Instagram), Microsoft Clarity / Bing Ads. Each is subject to its own privacy policy.

Can they be disabled? Yes — if you decline marketing cookies when the notice appears, or at any time using your browser settings.

Retention: Varies by service; typically 90 days to 2 years.

Examples: _fbp (Meta Pixel), _uetmsclkid (Microsoft).

4. Third-Party Cookies

Some of the cookies described above are set by third-party services (Google, Meta, Microsoft) rather than directly by Yuet Wah. These companies may, through their own platforms, combine information from our site with information from other websites where their services are present. Yuet Wah has no control over this, and we encourage you to review the privacy policies of these providers if you wish to understand their practices in more detail.

Our website also includes an embedded Google Maps view to help you find us. When this section of the page loads, Google may set its own cookies in accordance with Google's privacy policy.

5. Managing Your Cookie Preferences

You have several ways to control cookies:

Cookie notice on this site

When you first visit, a notice at the bottom of the screen gives you the option to accept or decline non-essential cookies. Your choice is stored and will not be asked again for 12 months.

Your browser settings

All modern browsers allow you to view, block, or delete cookies at any time. The help section of your browser will guide you through this. Please be aware that blocking all cookies may affect how some pages display.

Third-party opt-out tools

You may also opt out of Google Analytics data collection via the Google Analytics Opt-out Browser Add-on, and manage Meta advertising preferences through your Facebook Ad Settings.

6. Do Not Track

Some browsers offer a "Do Not Track" signal. At present there is no universally agreed standard for how websites should respond to this signal, so our site does not change its behaviour in response to it. The cookie management options described in Section 5 remain available to you regardless.

7. Changes to This Policy

We may update this Cookie Policy from time to time, for instance if we add a new service to the site. The updated policy will appear at this address with a revised date at the top. If the changes are substantial, we will note this clearly. We encourage you to check this page from time to time if you would like to stay informed.

8. Questions

If you have any questions about how we use cookies, please do not hesitate to contact us:

Yuet Wah (悅華居)

47 Castle Peak Road, Tuen Mun, New Territories, Hong Kong

Email: [email protected]

Telephone: +852 2790 4685